AUDIO:
Invest in a boom, lavalier or hand-held microphone when you can so your video audio matched the quality of your radio show audio. There are options
available for smartphones and tablets for as little as $100.
HOLD YOUR SMARTPHONE HORIZONTALLY:
You have seen videos with the black bars on the sides, right? Stop doing that! Tilt that camera sideways to fill the frame when you are shooting on your phone or tablet.
Good camera and video skills will help you engage with a bigger audience and will convert more fans to regular consumers of your great content.
When I start coaching a show, talents often say:“Nobody calls anymore.” Or: “Listeners in this market don’t call radio shows.” My response is, “That’s interesting, because several of our shows get more calls than they need.” The difference isn’t necessarily the market. It’s often how the show invites people into the conversation. Airing callers and text […]
Jerry Seinfeld wrote every episode of Seinfeld longhand, on a yellow legal pad, with a blue Bic pen. He still writes that way. He’s said the flashing cursor on a screen makes him anxious, like it’s asking, “So, whaddaya got?” Why Start With Pen and Paper?Writing by hand slows you down just enough for ideas to […]
In the era of loud, fast-talking announcer DJs, my radio mentor, Todd Wallace, asked my fellow DJs and me, “Would you talk to your neighbor over the back fence like a pukey DJ or just in natural conversation?” Of course we all said we’d talk to them conversationally. Todd concluded, “Talk to listeners on air like […]